Heinz Field will be expanded by 3,000 seats in a project that will cost roughly $39 million, the stadium's largest expansion since its opening.
The seats will be added to the south end zone underneath the scoreboard, and will most likely be made available first to those on the Pittsburgh Steelers' long waiting list for season tickets. Money for the project will be financed by a $1 surcharge to all tickets, raising prices in parking lots by $2 to $3, and the team selling personal seat licenses. $20 million would come from the Pittsburgh-Allegheny County Sports & Exhibition Authority, who owns the stadium as well as PNC Park, while the rest will come from the team and other private sources.
The new seats won't be the only changes made:
As part of the new project, the Steelers plan to raise the plaza at the south end of the stadium, build a club level and revise the entry gates. They also intend to add a new scoreboard at the north end so fans in the new seats can see replays and other material during games.
The additions will bring the stadium's capacity to around 68,000 fans.