In Forbes' latest ranking of the world's top valued sports franchises, the Pittsburgh Steelers ranked as the 21st most valuable team in the world with a value of $1.02 billion. The value is the 12th highest among NFL teams and places them just three spots behind their AFC North rival, the Baltimore Ravens.
The Steelers remain a remarkably strong national brand in large part because the team has won more Lombardi Trophies (6) than any other team and is tied with the Cowboys for the most Super Bowl appearances (8). The Steelers are consistently among the top teams in merchandise sales. To capitalize on its rabid supporters, the team is looking to add up to 3,000 seats to Heinz Field, which would be on top of the 2006 project that added 717 club-level seats to the stadium. The Steelers have sold out every game at Heinz Field and Three Rivers Stadium since 1972.
As the writer in Forbes says, the Steelers have out-played their relatively small market and have overachieved in terms of value.
For more on the Pittsburgh Steelers check out Behind The Steel Curtain.