Steelers Valued By Forbes At Just Over $1 Billion

PITTSBURGH, PA - SEPTEMBER 18: A general view of Heinz Field during opening ceremonies before the start of the game between the Pittsburgh Steelers and the Seattle Seahawks on September 18, 2011 at Heinz Field in Pittsburgh, Pennsylvania. (Photo by Justin K. Aller/Getty Images)

In Forbes' latest ranking of the world's top valued sports franchises, the Pittsburgh Steelers ranked as the 21st most valuable team in the world with a value of $1.02 billion

In Forbes' latest ranking of the world's top valued sports franchises, the Pittsburgh Steelers ranked as the 21st most valuable team in the world with a value of $1.02 billion. The value is the 12th highest among NFL teams and places them just three spots behind their AFC North rival, the Baltimore Ravens.

Via Forbes:

The Steelers remain a remarkably strong national brand in large part because the team has won more Lombardi Trophies (6) than any other team and is tied with the Cowboys for the most Super Bowl appearances (8). The Steelers are consistently among the top teams in merchandise sales. To capitalize on its rabid supporters, the team is looking to add up to 3,000 seats to Heinz Field, which would be on top of the 2006 project that added 717 club-level seats to the stadium. The Steelers have sold out every game at Heinz Field and Three Rivers Stadium since 1972.

As the writer in Forbes says, the Steelers have out-played their relatively small market and have overachieved in terms of value.

For more on the Pittsburgh Steelers check out Behind The Steel Curtain.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation Pittsburgh

You must be a member of SB Nation Pittsburgh to participate.

We have our own Community Guidelines at SB Nation Pittsburgh. You should read them.

Join SB Nation Pittsburgh

You must be a member of SB Nation Pittsburgh to participate.

We have our own Community Guidelines at SB Nation Pittsburgh. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.