clock menu more-arrow no yes

Filed under:

Super Bowl Ads 2012: Audi Headlights Are Vampire's Worst Enemy

WARNING: If you want to be surprised by the commercials during the Super Bowl, don't read any further. We're going to show you a commercial that will officially debut during the big game on Sunday, but are already available online. The we'll provide a little review.

Here is a commercial buy Audi, and while it arrives at the point in a round about way, is about how bright their new headlights are.

Audi 2012 Game Day Commercial - Vampire Party (via AudiofAmerica)

Well, I think it's probably good for Audi to incorporate the whole Vampires thing -- I guess that's still in right now. But they also take a little shot at them with this commercial, so they can still seem above the whole thing. They use them ironically, the best way to benefit from a trend without seeming conformist.

As for the subject matter of the commercial, I think they tackled a pretty touchy subject with a lot of respect; the biggest murder-suicide in the history of vampires. But if what I've heard happens in True Blood is true for vampires, these vampires probably deserved it. And you have to make sure you hit the demographic that buys cars based on the brightness of their headlights. Good effort, overall.

For complete Super Bowl coverage head over to the SB Nation NFL hub page.

Photographs by dizfunk used in background montage under Creative Commons. Thank you.