It happens way too often - an advertisement for "championship gear" hits the airwaves, internet, or print before a title game has been played. For Super Bowl XVLI, both New York and Boston are guilty of running premature ads.
On Saturday, a splash page for Giants.com promoted New York as Super Bowl Bowl champions, and provided a link to immediately shop for championship gear.
The Boston market matched the New York screw-up on Sunday morning, however, with Dick's Sporting Goods running ads for local New Englanders to stop in and shop for their Super Bowl gear.
(via @BubbaProg)
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