clock menu more-arrow no yes

Filed under:

Super Bowl ads 2013: Hyundai encourages secrecy between spouses

You know you're having a good time when the first words out of your mouth are "don't tell."

Christian Petersen

It's pretty much a given that, along with every major beer manufacturer, all car companies will be well-represented during the Super Bowl on Feb. 3.

While Mercedes-Benz will get the most airplay simply because the company holds the Superdome's naming rights, the rest of the world's top automobile makers won't go unnoticed, either. Hyundai did its best to stand out by creating a feel-good commercial about a man who just wants to keep his wife, and the mother of his children, out of the loop regarding his often-sketchy shenanigans, which always seem to involve his Hyundai Santa Fe.

The spot takes a turn at the end, when a pair of people are shown parachuting over -- you guessed it -- a Hyundai Santa Fe. As it turns out, it's Mom getting all wild this time and requesting that the child doesn't clue Dad in about her dangerous ways.

What does this commercial teach us? Why, nothing is as heart-warming as lies, of course!

Photographs by dizfunk used in background montage under Creative Commons. Thank you.