If you’re lucky enough to be heading to the 2011 Super Bowl to see the Steelers and Packers at Cowboys Stadium at 6:00 p.m. Feb. 6, well … hopefully you’ve already done your planning. The Fort Worth Star-Telegram points out that parking lots near the stadium are currently selling spots at a remarkable $990 each. And that’s not all you’ll overpay for: hotel rooms in the area are going for three to five times their normal rate. And then there’s the tickets themselves: StubHub has them going for about $3,000 for nosebleed seats, and $10,000-$15,000 for really premium ones.
I’ll just be watching the game at home (it’s on FOX), and I’ve never seen a Super Bowl in person. But the hugeness of it has always startled me a little – I like sports mostly as relatively uncomplicated athletic competitions, and the money that swirls around the Super Bowl (both the actual money it costs to go, and the money being flaunted through huge, non-football-related halftime shows and expensive commercials) is distracting. There will be almost 700 limousines on hand for this year’s Super Bowl, for example. If you’re going, enjoy the little bits of football you’ll see through the clouds of money forming everywhere. Not that watching it on TV is necessarily much better.