The Washington Post reports that Justin Bieber and Ozzy Osbourne will be featured in a Best Buy commercial that will debut during the Super Bowl, and that there will also be a commercial for Bieber’s 3-D movie. Hey, cool, Justin Bieber and Ozzy Osbourne! One guy is really young and one is really old! I bet hijinks will ensue!
This is the sort of thing I hate about the Super Bowl. A few years ago, Major League Baseball tried to have Spiderman 2 logos placed on the bases for a few days. The fans, much to their credit, threw a fit, and baseball relented. But there’s nothing one can even say about Justin Bieber whispering sweet nothings to every emotionally underdeveloped tween in America right in the middle of the most important football game of the year. It’s bizarre. And there’s nothing anyone can do about it.
And yeah, I get that almost all broadcast TV has commercials, including baseball games, and there was probably occasions in which Bieber appeared between innings. But there’s also the fact that the Black Eyed Peas are going to appear at halftime, which … if anyone can explain what weak, let’s-please-everyone-while-peeing-our-pants-onstage R&B has to do with football, I’d love to know. If this were the Pro Bowl game, or some other game that didn’t really matter, that would be one thing, but stuff like this really cheapens a game that should seem really important.