The Daily Mail has a fun piece on a new program at West Virginia to reduce the number of profane T-shirts at games. A T-shirt reading "West F****** Virginia" was shown in the broadcast of WVU's game against Marshall a couple weeks back, and the Mountaineer Maniacs are allowing students to return them in exchange for a $20 voucher for less vulgar clothing.
↵(It's funny, by the way, that this particular shirt was shown during the Marshall game, given that Marshall itself is part of "West F****** Virginia," but hey.)
↵One store owner says this is nothing that WVU Athletic Director Oliver Luck should be worried about.
↵↵↵"This the 21st century and it's not that big a deal," he said. "To the kids it's better than anyone else's, because the school wouldn't approve it."
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Yeah, pretty much. Ultimately, though, having shirts like this on a national broadcast doesn't reflect well on WVU or the state. Of course, WVU students aren't much different from college students at large universities anywhere, but many West Virginians worry a great deal about their state during times like this weekend, when WVU's matchup against LSU is bringing the state an uncommon amount of national attention.